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How to Avoid a Home Staging Disaster

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Remember the show “What not to Wear”? People are “turned in” to the fashion police, so to speak, so they can learn the error of their wardrobe ways. Like the fashion victims on the show, not everyone has an eye for style or good design, and the same can be said for home stagers. So when it comes to choosing a stager, to increase the appeal of your home for sale, it’s imperative you know the difference between good home staging vs. bad home staging.

The Role of Home Staging

People are beginning to understand the importance and value that home staging brings, which — when done correctly — often results in a higher asking price and multiple offers. The goal of staging is to highlight the selling points of a home, such as an amazing view or fireplace. It is also meant to define spaces — such as visually separating areas for living and dining — and reduce any negative aspects of the home, like a small or dark room.

What is Good Home Staging?

Brass StreetGood home staging says “WOW” within the first six seconds and continues to impress throughout the tour of a property. A successful stage creates a comfortable, clean and light atmosphere, using on-trend furniture and styles, punctuated by thoughtfully selected and placed accessories. It showcases key design elements and architectural features of a home, as well as honors the views and lighting.

When the Impact Interiors team has finished a home staging installation (and we are bone tired) we know we’ve done an outstanding job when we just can’t bring ourselves to leave because of the beauty we have captured. Similarly, well executed staging makes a potential buyer feel like they could live in the home and even begin to picture their life in the space.

What is Bad Home Staging?

Bad staging has a “turn off” vibe, whether that be from the furniture selection, awkward placement of furniture, or not de-neutralizing the home of personal items: political, religious etc. Too many accessories are distracting, while blocked views fail to capitalize on the better qualities of a home. The bottom line is, bad home staging distracts from the home itself.

If all a potential buyer remembers from touring a property is too much color, or a sad scene of an old sofa with a dying plant in the corner, you can almost bet they won’t be making an offer. This is precisely why the Impact Interiors team has been called out, more than a time or two, to “fix” a home staging disaster.

Class In Session: Do Your Homework

So how can you avoid hiring a home stager and getting a bad result? …

First and foremost, do your research! Read reviews and testimonials. Also, look through portfolios for quality photography. Active, professional home stagers document and showcase their work on their websites and social media.

Interview the home stager to find out:

  1. Are they insured? This separates the professionals from the hobbyists. Accidents can and will happen, and a professional home stager will carry insurance for any liabilities.
  2. Do they have a professional portfolio? Photographs should be of the stager’s actual work, not stock photos. Look for on-trend furniture, and be leery of sofas covered with pillows and throws. They may be trying to distract from a thrift store worthy sofa.
  3. After a staging installation, what is their average days on market?
  4. Have they had any professional training?
  5. Do they have any active stagings on the market for you to see?

Another thing to consider is a stager’s design range. Does he/she only have one look in their portfolio? The biggest compliment Impact Interiors regularly receives is our ability to diversify and stage properties according to each area’s demographic.

To Sum It Up

A home stager’s role is not to decorate your home but to sell it! As such, keep in mind the stager you hire is part of your real estate team. To avoid a home staging disaster, do your homework, interview the stager and familiarize yourself with what good home staging looks like.

Do you have questions about this topic?
Leave a comment below, or contact us. We look forward to hearing from you!

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