RESA 2014 Convention Recap
The Real Estate Staging Association (RESA) National Convention was in Las Vegas this year from January 28-30, 2014. I had the good fortune of attending and brought back so many things I learned from this event! There were many business professional home stagers and re-designers from all over the world with speakers that were dedicated to help take your business to the next level.
Some of the top speakers were: Barbara Corcoran of ABC’s Shark Tank, Matthew Finlason of HGTV’s Selling L.A. and The Stagers, and self-improvement trainer Terry Watson. We also heard from some of the country’s top home stagers and re-designers on how to grow your business. I was able to network with other stagers around the world and look forward to collaborating with each of them at our annual convention year after year. I also met fellow RESA chapter presidents, state presidents and regional vice-presidents face to face. We developed a monthly presidents call to help grow our individual chapters in each region. Their are so many talented men and women in RESA leadership and I am so grateful to have so many positive influences as my allies.
We also heard from decorologist’s around the country on the current trends in staging and re-design. What’s in and what’s definitely out!
- White Orchids
- White Bedding and Towels
- Drum Lamp Shades
- Statement Pieces
- Glass Objects
- Fake Ivy Plants
- Bell Lamp Shades
- Frames Hung Too High
- Too Much Clutter
I was asked by some of my fellow RESA Central TX Chapter stagers what the most valuable take-away was. For me, it was understanding buyer profiling in order to stage a home focusing on the potential buyer for the area demographic. Matthew Finlason spoke “Dialing in the Buyer” and was an absolute blast to see on-stage!
Here are some highlights from the convention:
Attending the RESA Convention is a worthwhile investment. It helps to know what other experts around the world are doing in their business; which in turn helps to re-energizes my own personal business. It also enables continued education, strengthens relationships, and builds professional confidence.
Home Staging Expert™
Real Estate Staging Association® – Central TX President