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RESA 2014 Convention Recap

RESA 2014 Convention Recap

The Real Estate Staging Association (RESA) National Convention was in Las Vegas this year from January 28-30, 2014.  I had the good fortune of attending and brought back so many things I learned from this event!  There were many business professional home stagers and re-designers from all over the world with speakers that were dedicated to help take your business to the next level.

Some of the top speakers were: Barbara Corcoran of ABC’s Shark Tank, Matthew Finlason of HGTV’s Selling L.A. and The Stagers, and self-improvement trainer Terry Watson.  We also heard from some of the country’s top home stagers and re-designers on how to grow your business.  I was able to network with other stagers around the world and look forward to collaborating with each of them at our annual convention year after year.  I also met fellow RESA chapter presidents, state presidents and regional vice-presidents face to face.  We developed a monthly presidents call to help grow our individual chapters in each region.  Their are so many talented men and women in RESA leadership and I am so grateful to have so many positive influences as my allies.

We also heard from decorologist’s around the country on the current trends in staging and re-design.  What’s in and what’s definitely out!

Decorating Do’s:

  • White Orchids
  • White Bedding and Towels
  • Drum Lamp Shades
  • Statement Pieces
  • Glass Objects

Decorating Don’ts:

  • Fake Ivy Plants
  • Bell Lamp Shades
  • Valances
  • Frames Hung Too High
  • Too Much Clutter

I was asked by some of my fellow RESA Central TX Chapter stagers what the most valuable take-away was.  For me, it was understanding buyer profiling in order to stage a home focusing on the potential buyer for the area demographic.  Matthew Finlason spoke “Dialing in the Buyer” and was an absolute blast to see on-stage!

Here are some highlights from the convention:

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Attending the RESA Convention is a worthwhile investment. It helps to know what other experts around the world are doing in their business; which in turn helps to re-energizes my own personal business.  It also enables continued education, strengthens relationships, and builds professional confidence.

Amy L. George, HSE, RESA

Home Staging Expert™

Real Estate Staging Association® – Central TX President

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