To professionals at the forefront of the industry, home staging might as well be the Wild Wild West. The growing field is still in its infancy, and with that, new standards are still being developed. It’s trade events like The Real Estate Staging Association® (RESA) International Home Staging Convention (RESACON) that energizes and inspires me to develop Impact Interiors to loftier standards each year. I’m pleased and honored to have hosted a class, “Growing Your Business with Workshops,” at this year’s Las Vegas event, as well as having met a noteworthy celebrity in the field.
RESA, our international trade association, provides continuing education, access to legal resources — such as tax forms — business articles and a place to network with peers in the home staging industry. RESACON is dedicated to enhancing the businesses of professional home stagers and re-designers. No matter where you are in your business, the speakers at RESACON are there to help catapult your businesses to the next level.
We are still working to make home staging an industry standard. And, as an industry professional and educator, I take pride in providing others an advantage that will add credibility to our profession. The collaboration and energy exchanged during these conferences are what keeps me going back for more every year. The connections made at these events are also incredibly exciting. This year I met TV personality Sabrina Soto, who is known for her shows on HGTV, including The High/Low Project, Get It Sold and more.
Sabrina immediately struck me as down to earth. She was just as cute and bubbly in person as she is on TV, and it was apparent she has a passion for home stagers and our industry. Home stagers often seek feedback from fellow professionals on Facebook forums, looking for ways to solve certain staging challenges. Sabrina showed an interest in providing resources for this purpose and referred me to the Q & A’s she done on HGTV’s “Get it Sold,” where she has helped many homeowners to solve design dilemmas.
As a professional who is passionate about education in this field, I highly recommend home stagers attend trade shows such as RESACON. The depth and breadth of information available is priceless, and interacting with people at the top of their field is invigorating to say the least. The more we do to stay abreast of industry developments, the more we legitimize this amazing and growing industry we are lucky to be a part of.
Did you attend RESACON 2017? What were your big takeaways? Leave a comment below. We would love to hear from you.